In January we resolve to be better. However by February we’re often unhappy with ourselves for not accomplishing these goals.
What if this year, we sent people into 2019 with the message that they are fine just how they are? Encourage them to resolve to keep wearing their robe. Resolve to continue hitting snooze. Never stop using their throw blanket as a scarf. Using bright, winter whites photography we can inspire a better version of the new year’s resolution.
I designed a campaign revolving around the idea of “Resolving To Be Comfy”
Art Direction: Hilary Sherman
Photography: Laure Joliet